About Us

The African Pride Global Business Forum (APGB Forum) is a non-profit organization that runs a web portal called The Continent Connector (The portal). Through this portal, the APGB Forum aims to facilitate the improvement and ease of business activity between large corporations and black-owned SMMEs. Our focus is to facilitate access to enterprise development programs, mentorship and growth opportunities in Africa. In the portal, we enable opportunities for inter Africa trade and worldwide connections.


  • Increase the economic participation of black business through:
  • Enterprise development in corporate supply chains;
  • Closing the loopholes identified in inter-regional trade agreements

Our Team